We understand the agricultural sector
jobs for agricultural companies
specialized experience
brands managed
Communication global and local
We understand the challenges of the agricultural market.
The fertilizer market is under pressure. Agricultural machinery faces an immense decline. Dealers are consolidating. Regulation, trends and falling prices are weighing on the industry. How can you communicate effectively and turn this into an opportunity?
Digital solutions and brand management are the key
Intelligent marketing and a strategic approach deliver significant advantages here. For example, the digital enablement of agricultural machinery dealers with TCO calculators or configurators. Or digital advisory tools for the agrochemical or seed field sales force, enabling 1:1 support even for small farmers. At the same time, consistent and coherent brand management is more important than ever for the entire industry. As is reliable guidance through change processes in M&A initiatives, as well as employer brands that help you counter the shortage of skilled workers, particularly in rural areas.
We would be happy to show you how our strategies, campaigns, digital tools for CRM and marketing automation, state-of-the-art AI solutions, and our industry expertise can move you forward.
The full spectrum of communication for agrochemicals and seeds
Sustainability, phasing-out active ingredients, and corporations that need to reinvent themselves … In this market environment, we operate with creative and technical know-how as well as our understanding of the industry. For efficient and impactful commu
What makes us unique: we pair knowledge, creativity, and technology
One example is our collaboration with BASF Agricultural Solutions. Like many in the industry, the company is currently undergoing a fundamental change process: "Differentiated Steering." We support it strategically and communicatively. More on that here. But we have also positioned and communicated the new, natural crop protection products BioSolutions by BASF in the market. For COMPO EXPERT, we covered the topics of sustainability and corporate governance. And of course, we support our clients with content across all channels.
With our digital tools, we significantly simplify marketing and sales work. Just two examples: the Crop Companion App for COMPO EXPERT. It is expert knowledge on the go, drawing its information from the website's databases and providing plant professionals with individual recommendations and product overviews for their crops. More on that here.
A second example: the regional advisory tool for BASF Agricultural Solutions. With it, even small farmers can be efficiently advised on a 1:1 basis. To do so, the tool is connected to the CRM, PIM, and DAM. Individual product and application recommendations for every region and every crop are extremely quick and easy to implement.
Let our creativity, know-how, strategic strength, and technical expertise inspire you too! We would love to tell you more!
What we deliver here:
In alignment with all stakeholders and connected to vision, mission, and other strategic topics, we deliver change and crisis communication, employer value propositions, and strategic brand management.
With our unique mix of strategy, creativity, and methodology (more on brandsync), we create product brands and employer brands. Including brand books, corporate design manuals, and tool boxes — so that brands can be managed securely and also activated in-house by our clients.
We offer creative expertise in the conception and execution of ads, social media, expert content, and corporate communications for partners, stakeholders, and the public, as well as many years of experience in agricultural media planning.
We make brands digitally tangible and complex product ranges easily accessible — for example with product finders and marketing tools that automate tasks in field sales, marketing, and distribution. And we place great importance on efficient CRM systems and marketing automation approaches.
Our work for agricultural machinery manufacturers and dealers
The dramatic decline in sales in the agricultural machinery sector is putting dealers and manufacturers under pressure. Rising production costs and falling revenues for farmers are further reinforcing this trend. Add to this a significant shortage of skil
Branding, marketing, and digital revenue drivers
We address challenges like these together with our clients on multiple levels. From our perspective, the most decisive lever here is continuous brand management and dealer development. We have delivered this, for example, for Kubota right from their market entry into Europe.
For Kubota, we also developed a digital assistant: the Kubota Farm Solutions App. It promotes sales and facilitates transparent customer consulting. This is crucial because Farm Solutions offers over 150 services that would otherwise be nearly impossible to oversee and explain. An integral part of the app is the TCO calculator. With it, farmers can break down the costs of equipment to every operating hour. More on that here. For us, however, solutions like these are not "gimmicks" — we see them as a decisive part of modern communication.
Does this spark your curiosity? Then let's talk about your goals!
What we deliver here:
With our brandsync® brand management, we analyze the factual and emotional advantages of your brand. We transform them into messages that resonate with customers and turn them into loyal ones.
From social media to print to advertorials and expert content: we cover all channels for you. So you reach your customers where it makes an impact. Including media planning and print production.
Supporting sales and advising customers transparently — that is what our digital tools deliver, such as the regional advisory tool for BASF Agricultural Solutions. They boost revenue and trade.
Animal feed marketing that works for manufacturers, animals, and farmers
The animal feed industry is also under pressure. From above, through new regulations; from below, through the price competition that farmers face; from outside, through raw material markets; and from within, through rising costs and the shortage of skille
The further development of a brand and the right content
Our client JOSERA — incidentally the best-known animal feed brand in Germany, including in the agricultural sector — is pushing back communicatively. To do so, we analyzed the brand together with the JOSERA team. With the goal of making JOSERA Agrar products accessible not only to farmers but also to hobby farmers. Added to this are product campaigns, advertorials, and SEO for the new JOSERA online shop — with the goal of increasing revenue.
For Sano, we were a long-term sparring partner for social media content. Here, everything revolved around communicating the mineral feed, calf milk replacers, silage additives, and specialty products for modern animal nutrition — which all require explanation — in a simple and impactful way. Including content planning by our experts.
We would be happy to support you with your marketing too!
What we deliver here:
With brandsync®, we uncover the factual and emotional strengths of brands. Because they are decisive for purchasing decisions. And we translate them into the right tonality, visual world, and strategy.
Communicating products that require explanation and their benefits is our thing. We deliver this B2B and B2C — adapted to your strategic goals, impactful, and brand-compliant.
Visibility is one of the most important digital topics. We boost it with content analyses, optimized content, and technical analyses of your sites. But we also deliver relevant expert content for advertorials, PR, or other channels.
Now: Request your brand checkup.
We offer you a brief analysis of your brand compared to your competition.
The result: Your brandsync brand wheel as well as differentiation proposals from the competition
