Header Brandsync Magazin

Neuroscience in theory and marketing practice


Issue 02

Key topics in this issue:

  • The customer journey in focus
  • Marketing in China: In the red zone
  • Recruitment: A question of fit
  • Research: How does culture shape our brains?

Issue 01

Key topics in this issue:

  • Autopilot: The way to the customer’s heart
  • Brand language
  • In practice: Emotional synchronization
  • Those who reward will be rewarded