Corporate film as a marketing tool: COMPO EXPERT shows how it's done
The film as an experience creator within corporate communication
A film can be the ideal tool to make your own company as a brand understandable and tangible for potential and existing customers. It can be used to communicate the company's claim, positioning and product or service portfolio quickly and effectively. And, incidentally, potential new employees also gain a direct insight into the mindset of their new employer and can be committed to a common path.
This is what happened with our long-standing customer, the fertilizer manufacturer COMPO EXPERT.Global film through team play with the customer
In less than three minutes, we managed to get to the heart of complex content such as sustainability, positioning, research & development, production facilities, sales, consulting, product application and portfolio. With a good dose of storytelling and a recognizable common thread, we were able to draw the viewer emotionally into the corporate world.
An important success factor: close collaboration with the customer. From the concept and storyboard to the voiceover, editing and music, everything was developed in continuous exchange with the COMPO EXPERT marketing team.
One particular challenge here was COMPO EXPERT's global orientation. With sales offices in over 20 countries around the world, these structures also had to be reflected in the imagery. Diverse cultures and their particularities had to be united in a common corporate world.
While we shot the German scenes ourselves, we also directed other scenes from Spain, South Africa, Greece and Latin America and gave them a uniform look through detailed post-production.
The film has so far been released in three languages (English, German and Spanish) and due to the consistently positive response within the company and good customer and partner feedback, further language adaptations are already on the way.
A film for your company
If you also want to exploit the full potential of a corporate film, then get in touch with us and we will work with you to develop a holistic strategy for your success.
