Find out more about brandsync®

Just emotional Branding

Emotional Branding


How do your target groups feel? What emotional-intuitive ways of thinking underpin your brand? What happens if your brand loses out to the competition, despite offering a great product at a better price? Can something like that be rationally explained or was it some undefined emotional decision that caused your customer to ignore your well-calculated reasoning?

brandsync® is the answer to these questions. Our unique methodology for emotional branding combines more than 15 years of experience in brand communications with the latest findings from the world of neuroscience and cognitive science.


Lasting brand success


Target group insights and segmentation, brand positioning and brand management based on the findings of neuromarketing are commonplace in classic consumer marketing. With brandsync®, we have further developed the existing methods for use in B2B marketing. By doing this, we enable you to deploy a variety of diferent techniques and channels to meet the particular challenges of heterogeneous target groups and increase the success of your brand.


Exclusive brand strategy


Embedding brand image, brand promise and brand positioning in the context of subconscious-emotional thought and value worlds is the basis for lasting brand success - not just in B2C, but in B2B as well. We developed brandsync® specifically to create and exploit these relationships. This versatile way of working can be precisely tailored to your needs.


The synchronization of brand, people and media


The trio-group has evolved brandsync® precisely for the needs of B2B marketing to create long-term brand success. This enables you to deploy a variety of diferent techniques and channels to meet the particular challenges of heterogeneous target groups and increase the success of your brand.


Get a quick insight

A brief look at 15 years of operational brand communication

All showcases and references

We can do more than 360 degrees

Since our foundation, we have mastered the full range of marketing disciplines. Founded in 1996, the trio-group is today one of the largest owner-managed advertising agencies in Germany. With the help of our expert team of specialists throughout the Group, you can confidently expect integrated communication at the highest level from us.



For us, 360-degree communication is just the start. With brandsync®, we’ve added a whole new dimension in B2B communication – emotional brand loyalty, based on the latest findings of Human Cognitive and Brain Sciences. Because brands need emotions.

  • Strategy / Brand Management

  • Corporate Design / Corporate Identity

  • Digital Communication

  • Classic Advertising

  • Public Relations

  • Trade Fairs / Events

Ask us and we'll answer

Please send us your questions and comments. We're here to help - and we look forward to hearing from you!

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An amusing look at the ad agency world

The daily advertising life can be tough - that's why Dr. Kütemeyer fights tirelessly against agency diseases in his research lab. And the verdict on the creative process is far from being the last word... Find out about our popular satirical series

Der Kreativprozess - Präzedenzfälle der Werbung.

The creative process

Advertising precedents
(available in German only)

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Chronische Ineffizienz - Agenturerkrankungen erkennen und verstehen.

Chronic inefficiency

Recognizing and understanding agency diseases (available in German only)

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Reiseführer Kreatien - Mit Insiderwissen durch das Land der Werbung.

A creative travel guide

Insider insights on the world of advertising (available in
German only)

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zu Tisch - Klassische Meetings für den Werbealltag.

Let's be seated

Classic advertising meetings
(available in German only)

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Our locations in overview

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